It often starts with one sweet treat. Fruit juices. Biscuits. Hidden sugars. Delicate milk teeth face daily exposure to sugar acids, sometimes leading to early cavities before parents notice visible signs. The Mee Mee Kids Bubble Gum Toothpaste (12m+) is specially formulated for babies and toddlers who are learning to brush and may not spit yet. This fluoride-free formula is powered by plant-derived Xylitol, which helps reduce cavity-causing bacteria without feeding sugar bugs. Enriched with Calcium Lactate, it supports enamel strength during the important milk-teeth stage. The gentle cleansing system includes: Hydrated Silica for mild plaque removal Sodium Lauroyl Sarcosinate (SLS-free) for low-foam cleansing Sugar-free base Designed to be safe during early brushing habits, the mild bubble gum flavour makes brushing time more enjoyable, reducing resistance and encouraging routine. No strong mint. No harsh burning sensation. Just a pleasant brushing experience crafted for little smiles. Suitable for children 12 months and above. Use a pea-sized amount under adult supervision. Bonus: Comes with a fun colour activity sheet inside every pack. A gentle start to lifelong oral care habits.