Achieving clear, balanced, and radiant skin begins with the right cleansing routine. Purp Rice Water Face Wash with 4% Niacinamide & Zinc PCA is thoughtfully formulated to deliver effective cleansing while supporting skin clarity, brightness, and overall skin health. Designed for daily use, this face wash combines traditional ingredients with modern skincare actives to address common skin concerns such as acne marks, excess oil, dullness, and uneven texture. Rice water has been used for centuries in skincare routines across Asia for its gentle yet effective skin-enhancing properties. Known to help improve skin smoothness and luminosity, rice water works to refresh the skin while maintaining its natural softness. In this face wash, rice water helps cleanse impurities while contributing to a naturally healthy glow, making it suitable for dull and tired-looking skin. Niacinamide, also known as Vitamin B3, is a well-researched skincare ingredient known for its multi-functional benefits. The 4% niacinamide concentration in this face wash helps support skin barrier strength, improve uneven skin tone, and reduce the visible appearance of acne marks and pores. With regular use, niacinamide helps the skin appear smoother, clearer, and more refined without causing dryness or irritation. Excess oil is one of the most common contributors to acne and breakouts. Zinc PCA is included to help regulate oil production while maintaining hydration balance. It supports a fresh, non-greasy feel after cleansing, making the face wash especially beneficial for oily and acne-prone skin types.