Choosing the right pillow is the first step. There’s no single pillow that’s great for everyone. The right pillow will provide the right comfort and match easily to your preferred sleeping position.What’s special about The White Willow King Contour Cervical Orthopedic Cooling Gel Memory foam Pillow?Original Visco Elastic Cooling Gel Memory foam helps support your neck, head and shoulder.Temperature Sensitive Material uses your body heat to activate the molding process, creating a personalised fit.Orthopedic Support Surface cradles your neck and head in comfort and ensures proper spinal alignment.Measures inches 24” long x 16.5" wide x 4.5” tall. Thicker Lobe (contours) is 4.4" and lower lobe is 4”.Packaging: Comes Tightly packed and rolled, the pillow will come back to its original shape, when its unpacked. Being sealed in plastic packaging sometimes traps odors. After unwrapping, allow product to air for a few hours. Cooling Gel Memory foam pads, may contain air bubbles, or pockets, which may seem as if foam has holes but they do not affect quality in any way.What do we offer with the Pillow?An Elegant White Removable Outer Cover with a zip: The beautiful hues of white in the outer cover brings freshness and tranquility to your beds, as the White Willow Contour Cervical Orthopedic Cooling Gel Memory foam Pillow in a premium soft removable White outer cover with a zip, is soft, easy on the skin and comfortable.About UsThe White Willow has been founded with the vision to redefine luxury and comfort, and change the way the world sleeps. We offer an exclusive range of Luxury Home products- Cooling Gel Memory foam Pillows, Urban Cushions & Speciality Support Pillows. Our premium pillows are affordable and easily accessible to all.