Socks are a largely neglected accessory that can affect your output in many ways. Problems like rashes or smelly feet are caused by ill-fitting socks or socks that are made from harsh fabrics. Low breathability due to inadequate material and design. Low durability due to the use of low quality and weaker yarn material. Heelium takes care of all those problems with our superior Bamboo No Show Socks. WHY SHOULD YOU SWITCH TO BAMBOO? Bamboo socks are composed of naturally anti-bacterial bamboo fibers which reduce foot odour by up to 70%. This comfort can be maintained in all kinds of temperatures because of the thermoregulatory property of bamboo. Bamboo fiber is more sustainable and comfortable than many other man made fibers. ABOUT HEELIUM: Heelium is an athletic footwear and wearables company with a core focus on sports safety, performance, and innovation.