BRAVADO Artist Hair Pomade for Men is built for everyday styling that holds up to a full day's plans. Formulated as a hair pomade for men who want control without compromise, it delivers strong hold and a natural shine finish - not the flat matte look, but a healthy, groomed shine that says you put in the effort. Use it to create slick back hairstyles, sharp side parts, classic combed looks, or work it through for a pompadour or barber-style textured finish. The water-based formula means easy restyling through the day and an easy wash-out at night - no greasy buildup, no flaking. A little goes a long way: warm a small amount between your palms and work it through damp or dry hair from roots to tips. Ideal for short to medium hair lengths and all hair types. 75g per jar. Part of the BRAVADO men's grooming range.