Men deserve skin that feels as powerful as they are. BRAVADO Hydra Soft Body Lotion with SPF is specially formulated to rescue dry, rough and flaky skin and keep it moisturised, protected and irritation-free throughout the day. If your skin often cracks, flakes or itches, this lotion provides immediate relief and long-lasting hydration.The lotion is powered by Hydrolysed Royal Jelly Protein, a natural soothing ingredient rich in amino acids like proline, serine and lysine. It boosts collagen, reduces redness, calms irritation and protects the skin from UV damage, pollutants and external stimulants. It also supports skin healing by preventing oxidative stress and free radical harm.To deliver intense and long-lasting moisturisation, the formula includes Black Oat Extract, which forms a moisture-locking film on the skin, improving the skin’s ability to retain hydration. Lecithin strengthens the skin barrier, reduces water loss and repairs dry or damaged skin for sustained softness.The added SPF provides essential daily protection against UV radiation, helping prevent tanning, premature ageing and skin sensitivity. Despite its rich nourishment, the lotion feels lightweight, non-sticky and comfortable for daily use on all skin types.Dermatologically safe, paraben-free, sulphate-free and cruelty-free, BRAVADO’s body lotion is designed with sustainable and ethical practices throughout development and packaging.