FEATURES If you’re a heavy sleeper or hearing impaired or hearing loss and it takes an act of God and congress to wake you from a deep sleep. Before owning this alarm clock, maybe you had used to utilize different devices’ alarm functions and you would regularly sleep through all of these alarms going off in unison and would arrive at your job 2 to 3 hours late at least once a week. At the recommendation of Amazon, it’s time to get an “old fashioned” alarm clock. This Koyet Twin Bell Alarm clock will be working flawlessly at waking you up in the mornings. You will wake up to this alarm clock for the first time and WOW is it effective. It's so loud that it not only wakes you up, but it scares the day lights out of you so that you jump out of bed too. No falling back asleep with this one around! Besides the extremely effective alarm, it is darn cute. If you wanted to cut back on the digital items in your bedroom, and this is an attractive way to do so. It's built very well, attractive and effective.