This special shampoo is for those times when your doggie’s fur needs a deep cleanse. Its formulation is plant-derived so, it’s effective while being gentle on the coat and skin. It contains activated charcoal which removes dirt and odour. Wheat Germ Oil also improves circulation and encourages the growth of a healthy coat.  Product Type: Shampoo for DogsDeep cleansing plant derived formulaWith activated charcoal and Wheat Germ oilDirections for use: Wet the coat well and massage shampoo in to create a lather. Protect the eyes and ears throughout the bath. Rinse the coat thoroughly to wash off shampoo. Dry the coat gently to avoid damaging the fur.