All flour isn't created equal and as bakers, we want you to know what that really means. Most flour companies bleach their flour with chemicals like chlorine dioxide and benzoyl peroxide to give it an artificially white appearance. Josef Marc Flour contains no bleach, no bromated and no artificial preservatives of any kind. What you get instead of those chemical bleaching agents is flour from superior grains grown by farmers. Our flour is carefully milled according to the strictest specifications that we've developed over generations to give you the best, most consistent results at home Put our flour to the test! Try it out in one of our best-loved recipes and taste the difference.