Palmer's Olive Oil Formula Smoothing Shampoo smoothes out frizzy hair, replenishes moisture and nutrients and removes product buildup. This balanced blend of Extra Virgin Olive Oil, Keratin Amino Acids and Vitamin E cleanses thoroughly and leaves hair healthier, stronger, softer and easier to style. Olive Oil is a powerful natural ingredient used since ancient times to give hair strength and brillant shine. Palmer's Olive Oil Formula Smoothing Shampoo smoothes out frizzy hair, replenishes moisture and nutrients and removes product buildup. This balanced blend of Extra Virgin Olive Oil, Keratin Amino Acids and Vitamin E cleanses thoroughly and leaves hair healthier, stronger, softer and easier to style.