For over 70 years, Chhokra White Washing Bar Soap has been a trusted name in Indian households — and we've made it the same way since 1952. While most laundry bars have moved to harsh synthetic formulas, Chhokra has stayed true to its original recipe: pure vegetable oils that clean powerfully without drying or cracking your hands, even with daily use. That's the difference you feel from the very first wash. Each dense, firm bar is built to last. It cuts through tough stains, grease, and ground-in dirt while staying gentle on fabric colour and texture, so your clothes stay looking newer for longer. Because it's vegetable-oil based, it's also a more environmentally responsible choice than synthetic-heavy detergent bars — effective cleaning that's kinder to your skin and the planet. Made in Ludhiana and built for real Indian laundry, Chhokra works beautifully for both hand washing and semi-automatic machines, on everything from everyday cottons to heavy linens. Three generations of trust, in every bar.