The Original K-Beauty BB Cream MISSHA M Perfect Cover BB Cream introduced millions of people to Korean beauty, and it remains a go-to for a reason: real coverage, real skincare, and a radiant finish, all in one step. More Than Coverage Formulated with hyaluronic acid, ceramides, and squalane, this BB cream hydrates and strengthens your skin's moisture barrier as it covers, so your complexion looks genuinely healthy, not just concealed. A Natural, Luminous Finish This BB cream blends into a dewy, radiant glow that looks like skin at its best, ideal for everyday wear or as a glowing base under other makeup. Note on Application The formula may look slightly grey when first applied; this is completely normal and adjusts to your natural tone within 10-15 minutes. Apply a thin layer first and build gradually for the most natural result. How to Use Apply after your regular skincare routine. Take a small amount and blend evenly over the face using fingers, a brush, or a makeup sponge. Build coverage as needed. About MISSHA A pioneer of Korean beauty since 2000, MISSHA blends skincare science with makeup performance for dependable, everyday results. Shade No.23 (Natural Beige) suits light-to-medium skin tones with cool-to-neutral undertones.