In a world full of choices, loyalty is your brand's biggest edge"Some Customers Stay Loyal" is a practical playbook for Sales and Marketing professionals, CXOs, Martech, Loyalty professionals and Business students looking to turn customer relationships into lasting competitive advantage. While loyalty programs have matured globally, India is still at a nascent stage and this book offers the perfect roadmap to help you lead the curve.Whether you're starting fresh or enhancing an existing program, this book equips you with actionable frameworks, proven strategies and industry insights drawn from over two decades of hands-on experience by loyalty professionals-Sumit Chandna and Harish Motwani, the management team at Evolve Brands, leading Loyalty & Martech company in India with several Indian & Global award-winning work. They have provided practical frameworks that have worked for hundreds of brands and futuristic roadmaps that will help businesses foster deeper, emotional and long-lasting customer connections.Pick up this book because retention through loyalty is the new growth strategy.