How do politicians in today''s world attain power? How do nations become powerful? Why do human beings follow others unquestioningly, even if it is to their own detriment? What factors determine which politicians, nations and organizations will dominate the modern world? Through much of human history, societal control was determined by militaristic strength. Individuals and tribes fought to control vital resources and land. In the next part of evolution marked by colonialism and the emergence of mega-corporations, money determined power. In the recent decade, the key to supremacy has shifted again. The power and control individuals, leaders and nations have is now determined by their ability to mould the information environment.