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(Old Edition) Entrepreneurship
Brand: McGraw-Hill Education
Product Overview
This textbook is designed to meet curricula requirements of courses in entrepreneurship. In order to provide an understanding of the processes of creating and growing a new venture on an international basis, the book has been divided into five maj or sections. These sections throw light on the various stages of entrepreneurship from conception of an idea to launching, growing and ending the new venture.Salient Features:Chapters begin with chapter learning objectives and a profile of an entrepreneur whose career is relevant to the chapter materialBoxed exhibits namely “As Seen in Business News” elaborate on real-life examples related to chapter contentBoxed exhibits namely “Ethics” illustrate ethical issues in entrepreneurship.


