Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences.The text uses an engaging writing style and a consistent and organized template to present the concept of theory and help students become insightful critical thinkers.Salient Features:"NEW" Introduction Communication Theory: Analysis and Application websiteExtensive revision and updating undertaken in each chapter"NEW" Qualitative and/or Quantitative critiques provided at the conclusion of each theory chapterSignificant reorganization in seven chaptersThe addition of nearly 200 *NEW* references, reflecting the explosion in communication research"NEW" information on socially significant topics, including Black Lives Matter, climate change, the world refugee crisis, terrorism, corporate profits, among other areas"NEW" Theory-Into-Practice (TIP) features presenting real-world applications of the various conclusions derived from a particular theory"NEW" chapter-opening quotations and comments from the relevant theorist(s). Illustrating the essence of each theory.