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Pearson TECHNOLOGY STRATEGY FOR MANAGERS AND ENTERPRENEURS

Pearson TECHNOLOGY STRATEGY FOR MANAGERS AND ENTERPRENEURS 0

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Pearson TECHNOLOGY STRATEGY FOR MANAGERS AND ENTERPRENEURS

Brand: PEARSON EDUCATION

4.2(25)

Product Overview

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change the ways that firms come up with innovations the strategies that firms use to benefit from innovation and the process of formulating technology strategy.

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