This book is not necessarily meant to be read from front to back, as each chapter is a lesson in and of itself, something to learn from the mistakes that the author has made or witnessed — and the ones that are being made repeatedly by others. The author has interviewed dozens of successful and unsuccessful entrepreneurs, recorded their conversations, edited their guidance, and interlaced their wisdom into the various chapters of this book. In addition, he has summarized their backgrounds to provide a context of their experiences and commonalities, which he thinks you may enjoy reading. You may view the full interviews through the links (QR codes) provided throughout this book.